The miracle and wonder of flight, which has inspired poets, philosophers and madmen, has dwindled into a workaday procedure that we anticipate with the same enthusiasm we feel when we visit the dentist.” JG Ballard

Carry-on is an independent blog edited by Jeremy William. The aim is to take a different look at the commercial aviation industry – with a focus on Australia & APAC – to provide insightful discussion that steps outside the bounds of the industry’s usual eye-wateringly big announcements.

In short, we love aeroplanes, and we write about them. The aim to do away with excess baggage to:

  1. Inform critically of developments in the industry;
  2. Present an alternative to current commentary; and
  3. Develop strategic concepts & best practice for the airline industry.

I endeavour to be as impartial as possible, so as not to end up like this guy. Opinions presented here are those of the post contributor alone and do not represent the views of any employer or industry organisation.

Do you have an idea for a Carry-on post you would like to write? Get in touch, contactkeep-calm [at]