Revealed at last week’s investor day and launched into market today, Air New Zealand (ANZ) has reformed its Domestic grabaseat fare structure into a new system that could be the first of its kind for any airline, anywhere, anytime. The choices, shown below, are available to all customers up until the time of departure – […]
Tag / Virgin Australia
I thought a recent flight from Perth to Mauritius provided a great basis to highlight the impact of ETOPS restrictions on airline operations in the Southern Hemisphere. There is no trans-polar or oceanic route in the Northern Hemisphere that requires more than ETOPS 240 approval (four hours from flying time from a suitable airfield), and […]
Today marks ten years since Virgin Australia (Blue at the time) launched it’s first international flight, DJ007 between Christchurch and Brisbane on January 29, 2004.
Across the Tasman, Virgin’s competitive bullseye wasn’t locked squarely on the Qantas Group, it was also taking on a newly relaunched and reinvigorated Air New Zealand in its highest yielding market place. Pacific Blue grew quickly, leveraging the opportunity to develop reliable low-cost air services to the remote, developing islands of the Pacific, an area of the world that couldn’t support the high-cost operation of either national carrier.
Virgin’s long-haul ambitions came to fruition in 2009 – the worst time to launch an international airline, but it had little choice – with the launch of V Australia services to the US.
2013 was exceptional proof that aviation is far from sclerotic. Beginning with continued fixation on the 787 as Boeing’s amour propre was tested by further incidents and a grounding. Eyes turned skyward for the equal greatest number of first flights in history. Rarely appreciating the continued challenging conditions airlines and the industry faces, politicians continued to provide opaque interference, compounding an already fractured dichotomy. There was awe as the world’s largest airline was replaced with with an even larger carrier, rosy profit turnarounds turned into sickening loss projections, and a renewed geopolitical rivalry in everything from aerospace manufacturing to air traffic rights. Here’s our 13 of 2013:
1. The 787.
The most exciting new aircraft in years became known for one thing in 2013: fire. In January the worldwide fleet was grounded – only the second aircraft since the DC-10 to be grounded in this way – following a series of electrical faults and battery fires caused by thermal runaway. The batteries were pulled out, boxed, and additional venting at a cost of approximately $500,000 per aircraft. Back in the air confidence has grown, the 787-9 is now flying and there has only been a small fiery issue relating to a locator beacon. Image: Richard Deakin.
2. CSeries flies.
110 years later Bombardier did it again for the very first time. This time with the first completely new narrow-body design since the A320 family.
3. ICAO’s emissions agreement.
ICAO’s member states reached a landmark multilateral agreement to develop a market-based measure that would reduce carbon emissions by 2020. The agreement will allow countries and airlines to operate under a single global standard rather than competing carbon regimes. Governments’ individual plans will be approved at the next assembly in 2016.
The last of the regions’ airlines to post Financial Year ’13 results was Virgin Australia. The Virgin Australia Group posted a statutory loss of $98 million dollars, on slight 2.5 per cent increase in revenue to $4.02 billion.
Virgin Australia’s result was no surprise, with the results in line with the significant profit downgrade announced in May. However, it wouldn’t be Virgin without flair to artfully put a positive spin on such a poor result; CEO John Borghetti highlighting a “pivotal” year of challenges and transformation for the airline. Continue reading “Results day 2: Virgin Australia – a much darker year.” »
Turning away from the giddy heights of Qantas’ new global focus for just a few moments, and back home it seems Qantas’ is a bit sore. Qantas has been publishing monthly yield and traffic statistics for all Group business since 2000. However, yesterday while everyone was distracted by Qantas-Emirates announcement speculation, the airline released its […]
The ambitions of Emirates and Etihad were given a boost this week, with Fiji and the UAE signing their first bilateral air service agreement. Apparently, Emirates had requested an open skies agreement, but the Fijian government declined reasoning that they want the national carrier Air Pacific/Fiji Airways to first become ‘stronger’. The Fijian government is […]
Year two of its three-year game change programme, and a transformed Virgin Australia has shown it is the antithesis of Qantas. The airline today posted an after tax profit of $22.8 million, and a full year underlying profit before tax of $82.5 million, an improvement of $149.1 million from the last financial year. Virgin’s results […]
Who remembers the glamour era of air travel when travel was fabulous and happened on a 747 or Concorde? People living, visiting and doing business in Perth are reminded everyday as they travel through Perth Airport’s International Terminal, circa 1984.
Undertaking its first substantial redevelopment since 1984, the Airport has now made available artists’ impressions, of the expected interior of the completed international terminal and Virgin Australia’s new domestic pier at the airport. Some analysts have even labelled the redevelopment as providing Western Australia with the ‘best in airport design’.
Original plans promised a “world-class” 3 pier, 40-gate redevelopment that would be “one of the best in Asia” akin to Hong Kong or Seoul’s Incheon. These were subsequently reduced to:
- a new domestic pier;
- the construction of Terminal WA for intrastate services;
- one upgraded and one new international gate;
- expanded international customs and security facilities;
All built to unexceptional IATA service C standard as extensions to the substandard circa 1984 terminal. Best in Airport design indeed.
When I was young I wanted to be a Qantas pilot. Growing up I was granted the privileged opportunity of being invited into the cockpit for landing in various Qantas aircraft at various airports around Australia. The dedication and enthusiasm with which staff undertook their jobs was an inspiration to me.
20 years later, and I don’t know how I feel about Qantas. Today’s Qantas just goes through the motions. The timid annual result announcement is a reflection of the diminishing presence Qantas is playing in the lives of Australians. It is also a reinforcement of the distinct strategy which Qantas has chosen to follow.
The annual results also show a distinct change in Qantas rhetoric. Gone are the battle cries of a “65% line in the sand”, replaced by “The Group aims to maintain a profit-maximising 65 per cent domestic market share”. Brave faced Qantas executives are worried. Continue reading “Qantas, the little airline that couldn’t.” »